Dalai Lama Land Rover

How does Auction Cause & eBay come together for an auction connected to an iconic world name – His Holiness – The Dalai Lama? Very carefully! The Dalai Lama Foundation had just refurbished his 1960s Land Rover and wanted to use it for a fundraising event.

Quite a bit of strategic guidance was needed – when to list, how to respectfully design the pages, what additional items/experiences to include, and how to message to the media and fans in a way which would not be exploitative of a religious leader.

Recommendations: Turn the Land Rover into an experience.  Utilize a celebrity spokesperson to help draw attention to the vehicle and add on an experience with them. Auction Cause went to Sharon Stone’s residence to quickly film her video introduction & call to action for the auction. The Foundation worked with Auction Cause to include a Buddhism study experience with His Holiness in India, and also meet Actress Sharon Stone at an upcoming event.

Results:  $82,000 raised, over 1 million unique page views on eBay, and over 100 million media impressions on broadcast, print, radio, & Internet. The auction was also featured on the homepage of eBay.