BMW 18th Man America’s Cup Race

BMW was looking to reinvigorate their long running support of their 10 year relationship with Susan G. Komen. They approached Auction Cause with an amazing concept to execute – for the first time ever, auction off the 18th man spot on their America’s Cup racing yacht, as it competed off Spain.

When the auction ended, a Chicago futures trader was thrilled to have the $102,000 winning bid.  The auction was promoted via a TODAY show kickoff, more than 3 million emails sent to BMW’s list, and even an AP original wire story, drawing almost 1 million page views on eBay in just over a week’s time.