Eminem Custom NIKE Shoes

Brands with unique products/launches have had great success working with Auction Cause & eBay. NIKE wanted a 2 month campaign which showcased their partnership with Eminem, who had just custom designed & signed 64 pairs of shoes. The campaign needed a strong call out for Eminem’s charity, created brand awareness for NIKE, and spoke to the serious shoe collectors, keeping the momentum running throughout the two months they were live on eBay.

Auction highlights:
–Over $70,000 raised for Marshall Mathers Foundation.
–More than 3000 email requests to be notified when launched.
–More than 2 million page views over an 8 week campaign - making it the #1 auction on eBay during that time frame.
–Achieved eBay homepage coverage, making the auction more visible.