“P.S. I Love You” Warner Brothers
Just in time for its holiday release of “P.S. I Love You”, Warner Brothers needed a fast turn around for their eBay cause marketing campaign. Auction Cause handled the design, incorporating film assets, with strong calls to action for the charity. Ticket sales were driven to Fandango directly from the landing page, resulting in creative online marketing for the movie. Key props from the film, along with a trip to Ireland where the film took place rounded out the concept.
The Result: The auction beat expectations – with major media outreach, thousands raised for the charity, and loyal fans winning some very special auction items.