Rush Limbaugh $2.1 Million Letter

In 2007, Auction Cause managed the highest grossing charity auction in eBay’s history at the time, raising over $2.1 million for The Marine Corps - Law Enforcement Foundation.  In addition, Rush pledged to match the winning bid yielding a total of $4.2 million for the charity.

Background: When “Dingy Harry” Reid and the U.S. Senate turned away from the business of the nation to instead smear a private citizen, forty-one of them sent a letter demanding the “repudiation” of their inaccurate interpretation of Rush Limbaugh’s comments about Jesse Al-Zaid (a.k.a. Jesse MacBeth) and other “phony soldiers” who falsify their service.  This original letter, signed by 41 Democrat senators, may well represent the first time in the history of America that this large a group of U.S. senators attempted to demonize a private citizen by lying about his views. As such, it is a priceless memento of the folly of Harry Reid and his 40 senatorial co-signers.

Challenge: 1 week auction project turnaround.  The project needed advanced bidder prequalification considering the huge amount of media attention this would generate based on Rush’s radio outreach.

Results: Over 2 million unique page views in 10 days.   Featured in national broadcast media on TV and the Rush Limbaugh radio show.  Auction Cause managed all customer service and bidder prequalifcation – over 6000 requests to bid.   Rush publicly pledged to match the winning bid before the auction started, little knowing he would be paying millions!