Vanity Fair Madonna Globe

 

Vanity Fair wanted to increase interest in their print publication and raise money for charity via an online cause marketing program. Auction Cause crafted a one of a kind auction experience that had many elements for the media and fans to get excited about. ┬áBy bringing together the iconic Madonna, who was posing on the magazine’s cover with a globe, with a travel, dining, and concert package, we were able to garner global attention that exceeded expectations. The winner also got the globe that had been signed by Madonna as a priceless piece of memorabilia.