NIKE Air Jordan Collection
NIKE & Michael Jordan decided to gift Kobe Bryant an ultra rare set of 30 special issue Air Jordans during the 2016 All Star Game Weekend. They also decided to auction off the only other set in existence for Kobe’s charity and turned to Auction Cause to make it happen. With less than a week turn around on the project, Auction Cause produced the highly visible campaign on eBay For Charity as a 1 day auction starting at $100,000. Though thousands wanted to bid, the need to secure legitimate payments required high level bidder prequalification, using proprietary techniques developed over 11 years as a high profile online auction management agency. When the dust settled, 34 competitive bids from around the world turned into $240,100 for the Kobe Bryant Foundation.