Auction Cause events attract more media attention. Our high profile brand, celebrity, and nonprofit eBay auctions have been featured on national and international broadcast TV, print publications, online media, blogs, and radio. With over 2 billion media impressions and counting, Auction Cause can bring serious attention to any cause marketing project.
Top Grossing Auctions
Harry Reid, Rush Limbaugh Letter $4.2 million ($2.1MM auction + $2.1MM matching donation from Rush)
Action Comics #1 First Superman Comic Book - $3.2 million
Cocktail reception with David & Victoria Beckham - $200,000
Rolling Stones signed s600 Mercedes - $170,000
BMW 18th Man position for America’s Cup - $102,000
Caterpillar CAT Chopper - $101,000
Peter Gabriel Fairlight keyboard - $100,000
Fergie’s Hummer - $86,000
Dalai Lama’s 1966 Land Rover - $82,000
Faith Hill & Tim McGraw’s Jeep - $76,000
Dinner with Gene Simmons & Shannon Tweed - $72,000
Zero Gravity flight with Stephen Hawking - $72,000
Matthew McConaughey’s Corvette - $67,000
Tony Hawk’s Jeep - $55,000
Kristin Davis Sex & The City Movie Premiere - $52,000
Robby Gordon race thrown helmet - $50,000
Mad Men TV Series Walk On Role - $45,200
Scarlett Johansson Movie Premiere - $40,000
Jimmy Buffet – Sports Illustrated Swimsuit Model Guitar - $42,000
One month internship at GQ Magazine - $30,000
Name a character in a Stephen King book - $25,000
Be a Roadie for Miley Cyrus - $24,500
Spend the day with The Who as their Roadie - $24,000
Shakespeare Acting Role for 2010 - $23,100
Stephen’s Portrait from The Colbert Report - $22,600
Elton John tickets with meet & greet - $22,000
Cap Cana Championship PGA Golf Getaway - $19,600
Lunch with Evangeline Lilly, 3 locations - $19,000
Barry Sander’s Miller Lite Football Party at your Home - $17,000
Eric Gazin, President of Auction Cause and new PayPal Ambassador, discusses how PayPal helps Auction Cause raise funds for nonprofits.
Association of Fundraising Professionals, Feb 2012.
Vivanista Fundraising Conference, San Francisco, CA. November, 2011.
The Athletes for Hope retreat at the Livestrong headquarters in Austin. October 2011.
Auction Cause President Eric Gazin spoke on the panel at the Omni Hotel from 10:30am-12pm on April 21, 2010.
Eric Gazin talked with Griff and Lee about Auction Cause, including his current auction projects with Kim Kardashian, Evangeline Lilly, Stephen Colbert and Barry Sanders.
Behind the scenes at celebrity and corporate Giving Works charity auctions. August 9, 2011.
Sports & Entertainment Fundraising Summit
Cause Minded Online
ESPN Radio multiple auction promotion, June 2005
Giving Back Fund Conference
California Association of Nonprofits – Cause Marketing on eBay – October 2007
eBay Live, eBay Giving Works panelist – June 2007
American Marketing Association Cause Marketing Conference – April 2007
eBay Live, eBay Giving Works panelist – June, 2006
United Nations, Bernard Vidal event kickoff, November, 2005
Association of Fundraising Professionals Keynote Luncheon Speaker – July 2005
Auctions for a Cause
“Customers are more loyal to businesses that do good things.” So says Eric Gazin and with good cause. Gazin is the president of Auction Cause, a Los Angeles-based cause marketing agency. Auction Cause works with corporations, celebrities and non-profits to promote auctions in order to raise money for charities. The company is unique because traditional, marketing, branding and fundraising campaigns aside, Auction Cause incorporates an e-commerce twist: its auctions are conducted on the eBay platform, the largest e-commerce platform in the world.
Back for the Future: Nike Partners with the Michael J. Fox Foundation and Original Film Creators to Pursue a Future without Parkinson’s Disease
Nike today announced that 1500 pairs of the mythical 2011 NIKE MAG shoes will be auctioned on eBay, nikemag.eBay.com, with all net proceeds going directly to The Michael J. Fox Foundation. “This project is exciting to me because it brings together three very passionate audiences: the Parkinson’s community, sneakerheads and Back to the Future fans,” said Michael J. Fox. “With their support we can accelerate our objective of finding a cure for Parkinson’s.”
Advisory Board Named For Bling My Bra 2011: 3rd Annual Breast Cancer EBay Charity Auction Gearing Up
Bling My Bra has announced the names of those accepting seats on the newly created Advisory Board for Bling My Bra 2011 in preparation for this year’s fundraising campaign. 2011 marks Bling My Bra’s third annual eBay charity auction, featuring one-of-a-kind handcrafted art bras auctioned on eBay throughout October in recognition of Breast Cancer Awareness Month. All proceeds benefit Susan G. Komen for the Cure, the global leader in breast cancer awareness and research, through eBay Giving Works.
Walk on Role for Curb Your Enthusiasm, Meet Lady Antebellum or Sean Hannity, win David Lee Roth’s Guitar, Plus Numerous Auctions for Good
Auction Cause, the leading online cause marketing agency for unique and memorable celebrity driven auctions has seldom had a lineup like this. “In a time where nonprofits are challenged to find creative revenue sources, we have seen a tremendous outpouring of generosity from celebrities across the spectrum of the entertainment industry.”, commented Eric Gazin, President of Auction Cause. “We have many bidders who want to take part…
Celebrities Donate Ferragamo Handbags to Benefit GlobalGiving’s Italy Earthquake Relief & Recovery Fund
Salvatore Ferragamo, the renowned Italian luxury house, announces its support of L’Aquila, Italy’s efforts to rebuild after the earthquake earlier this year. In addition to an evening fund-raiser in Beverly Hills, CA on June 2nd, hosted by Debi Mazar, Adrian Grenier and Ferragamo menswear designer Massimiliano Giornetti, an international online auction, comprised of celebrity owned and autographed Ferragamo handbags, will launch at 7pm PST on June 2nd. Supporters may log onto ebay.com/globalgiving-italyearthquake to bid on these special handbags until 7pm PST on June 12th.
Starlight Children’s Foundation And Auction Cause Partner To Raise Much-Needed Funds
Starlight Children’s Foundation and Auction Cause have joined forces to raise funds for Starlight’s seriously ill children and their family members through unique online auction packages including dinner with “Top Chef” Toby Young and the other providing a lavish Caribbean vacation for two.
Get “Infected” and “Crazy” for Greenpeace
Auction Cause and Participant Media have teamed up to present an eBay charity auction for a walk-on role in Overture Films and Participant Media’s horror thriller, The Crazies, with the proceeds to benefit Greenpeace.
L’Oreal Paris and Carelle Proudly Present the 2009 Golden Globes Compact to Hollywood’s Leading Ladies
L’Oreal Paris and Carelle proudly present the 2009 Red Carpet Golden Globes Compact to Hollywood’s Leading Ladies. Designed by Carelle, a fine jewelry company, the L’Oreal Paris 2009 Red Carpet Golden Globes Compact will be presented to top female nominees in the Best Actress Drama and Best Actress Comedy categories.
Oxfam America Launches Fundraising Initiative on eBay
International relief and development agency Oxfam America is proud to announce it is working with eBay to launch a fundraising auction initiative, which will benefit Oxfam’s poverty relief and advocacy efforts around the world …
Gillian Anderson – Sells off X-Files Memorabilia for Charity
X-FILES star GILLIAN ANDERSON is selling off her vast collection of memorabilia from the cult sci-fi show to raise cash for her favourite charities. More than 500 rare and signed items will be auctioned off by website eBay.com’s Giving Works charity division …
Rare Olympics charity auction makes exclusive Olympics memorabilia available to public
Auction Cause and the US Olympic Committee have teamed up to present 3 rare Olympics-related eBay auctions to benefit the Donna Wheeler Foundation – an organization founded by 2-time Olympic Skier and NFL player Jeremy Bloom which grants lifelong wishes to low-income seniors.
DAUGHTRY to Perform Live Acoustic Set at The Beatles REVOLUTION Lounge in Las Vegas
Grammy-nominated 19/RCA recording artist DAUGHTRY will perform a live acoustic set at The Beatles REVOLUTION Lounge at The Mirage Sunday, April 13. All proceeds from the ticket sales will go to the ONE Campaign (ONE.org) to fight the emergency of global AIDS and extreme poverty. DAUGHTRY will perform hits from their self-titled album.
Wilson, Hanks sponsor eBay Giving Works auction to benefit Shakespeare Festival L.A.
Rita Wilson and Tom Hanks sponsored an online charity auction on eBay Giving Works, eBay’s dedicated program for charity listings, to benefit Shakespeare Festival L.A.
JOHNSON’S(R) Partners With Celebrity Moms for Unique ‘Hand Me Down’ Charity Auction
JOHNSON’S(R), renowned for its expertise in understanding baby skincare and its commitment to the healthy development and well-being of babies, children and their parents, today announced the launch of its first ever Celebrity Hand Me Down charity auction, featuring items donated by top celebrities.
Madonna, Angelina Jolie, Will Ferrell, Cher, Steve Nash, Former President George…
An unprecedented lineup of celebrities have joined forces for a special eBay charity auction to launch Paramount Classics and Participant Productions’ social action campaign for the highly anticipated film version of The Kite Runner.
Dark Horse Auction Off Dinner with Joss Whedon
Joss has teamed up with Dark Horse and eBay to offer fans a once-in-a-lifetime opportunity to sit down to a private dinner–with Joss himself¬– at this year’s San Diego Comic-Con. Beginning on July 2nd, fans will have the opportunity …
Break bread with the legendary Spider-Man artist!
Legendary and longtime Spider-Man artist John Romita Sr. is donating his time to have a meal with comic fans and art lovers through a series of auctions benefiting The Hero Initiative, the charity that helps comic book creators in medical or financial need.
WONKA Needs More Room!
Willy Wonka will kick-off a WONK’D OUT furniture auction. The wacky items, created by Tony Hawk, Andrew Macdonald, Ashley Tisdale, Corbin Bleu, Monique Coleman, Christopher Massey, Kyle Massey, Devon Werkheiser, and Rob Pinkston, will be auctioned off for charity on www.ebay.com/wonkafurniture starting April 15.
$2.1 Million Record-Breaking eBay Auction for Charity
Rush Limbaugh’s Harry Reid Smear Letter sold for $2,100,100, a record-breaking winning bid for charity through eBay Giving Works. All proceeds, including Mr. Limbaugh’s matched donation, totaling $4,200,200, goes to the Marine Corps – Law Enforcement Foundation.
Businessman bids $102,600 to ride as 18th man
A Chicago businessman bid $102,600 to win an online charity auction for a ride aboard BMW Oracle Racing’s yacht in the America’s Cup elimination series.
Step Into a Star’s Shoes with Piperlime
If you’ve ever wanted to know what it’s like to walk a mile in a celebrity’s shoes, now’s your chance.
Celebrities “Save Matt” at the nation’s premier independent film festival
Royal Philips Electronics today announced that it will raise funds for the American Heart Association by listing a defibrillator training mat, signed by celebrities during the nation’s premier independent film festival, for sale on eBay.
Step Into a Star’s Shoes with Piperlime
Gap Inc.’s Fresh Online Shoe Shop Hosts Celebrity Footwear Auction with Shoes from Jessica Simpson, Sharon Stone, Mandy Moore and many more; Proceeds Benefit Charitable Organization Soles4Souls …
First-ever MetLife Snoopy in Fashion Show Builds Pathways Where Women Walk; Generates Proceeds for Dress for Success
MetLife put its brand on the catwalk today, sponsoring MetLife Snoopy in Fashion, a first-ever group designer fashion show as part of Mercedes-Benz Fashion Week. Many of the fashion world’s favorite designers (including Heatherette, Isaac Mizrahi, Betsey Johnson, Liz Claiborne and Pamella Roland, to name a few) participated …
Celeb Kisses for Auction By Macy’s!
In conjunction with the release of its custom-published Kiss & Tell book featuring the kiss confessions and lip prints of 50 of today’s hottest celebrities, Macy’s is auctioning 20 screen prints with individual kisses and celeb signatures reprinted from the book …
Massey Ferguson and NBC’s “Deal or No Deal” Are Turning Pink for a Good Cause
As Breast Cancer Awareness month comes to a close, AGCO Corporation, a worldwide manufacturer and distributor of agricultural equipment, has partnered with NBC’s hit show, “Deal or No Deal”, to raise money for the Susan G. Komen Breast Cancer Foundation(a) by auctioning off a special edition, pink Massey Ferguson tractor.
Wynton Marsalis on “Rebuild the Soul of America”
Wynton returns to New Orleans to commemorate Hurricane Katrina and help support the cultural infrastructure of a city devastated one year ago. “Celebrate Jazz Trio: Rebuild the Soul of America” is a three-day commemorative event sponsored by Harrah’s Casino that includes …
J&Company Invites Celebrities to “Bling Your Blues” for the National Center for Missing & Exploited Children
J&Company™ has joined forces with top celebrities to celebrate fashion, fame, and the next generation — in style. Bling your Blues is a celebrity fundraiser for children in partnership with the National Center for Missing & Exploited Children ® (NCMEC).
The Who ‘Wires’ up for eBay Charity Auction
A once-in-a-lifetime opportunity to experience an entire day behind the scenes/on the road with The Who – including a chance to meet the band and witness one of their sold-out 2007 U.S. shows from VIP seats – is up for bid in a charity auction on eBay …
Gov. Perry Announces Online Auction of Rose Bowl Boots
Gov. Rick Perry today kicked-off an online auction of two pairs of hand-crafted boots donated in a Rose Bowl wager with California Governor Arnold Schwarzenegger. Proceeds of the 10-day, eBay-sponsored auction will benefit the Texas Disaster Relief Fund …
Play Chess with Garry Kasparov
For those who have dreamed of competing against a World Champion, twenty-five lucky bidders will have the opportunity to prove their chess prowess against the highest ranked player of all time, Garry Kasparov …
TBS and Ford Drive Consumers to Charity Auction on eBay to Bid on Autographed 2007 Ford Fusion from COMIC RELIEF 2006
Starting Nov. 14, the very funny TBS and the fun-loving Ford Fusion are driving consumers to eBay.com to bid on the hottest ticket item for comedy lovers, an autographed 2007 Ford Fusion from this years COMIC RELIEF 2006.
Mardi Gras or Bust
Limited edition Captain Morgan busts to benefit New Orleans and Gulf Coast hospitality workers.
Bid on Your Trip to Space
WIRED auctions the first Suborbital Spaceflight, with proceeds going to the Starlight Starbright Children’s Foundation.
The Lunchbox Auctions
Celebs get serious about lunch… to end hunger. 100+ celebrity deisgned lunchboxes will be listed on eBay to raise funds for the Food Bank New York.
“Working with Auction Cause was a godsend! We were putting together a last-minute holiday auction and were in dire need of assistance. Auction Cause came through and helped us organize and execute our auction with favorable results. Not only are they good at what they do but they’re also a great bunch of people to work with – kind, smart and immensely insightful. I wouldn’t hesitate for a second to work with them again.”
— Alexis Tirado, MTV.com
“Many thanks to you and your amazing team at Auction Cause. Your hard work, dedication, and patience were instrumental in helping make our event a huge success! You have been such a pleasure to work wit and we look forward to maintaining this relationship in the future.”
— Rebecca Epstein, Special Events Manager, Salvatore Ferragamo
“I cannot thank you enough for all your help and your team’s support to make the NLGJA auction a success. Your guidance and advice were invaluable. Please pass along my gratitude to your folks.”
— Javier Morgado, Supervising Producer TODAY Show
“It was great to work with the Auction Cause team as they provided a full service support for our charity auction.”
— Tom Hanks & Rita Wilson
“Auction Cause is my partner of choice for all celebrity-related programming that my clients undertake. I have worked with Eric and his team for over 3 years now and their professionalism, 24 hour a day responsiveness and ‘whatever it takes to get the job done’ attitude are unrivaled in the business. They consistently deliver as promised and I wholeheartedly recommend them for any and all cause-marketing initiatives.”
— Dan Strickford, PMK/HBH Public Relations
“Honestly, if I ever go into battle, run for office, start a business, etc., etc., — you would be the first appointed to my team.”
— Lauren Baum, KAPLOW PR
“There are many ways to run a high profile charity auction online, but only one way to do it right…with Auction Cause as a partner. Eric and his team are top notch professionals and completely reliable. With Auction Cause, A&E was able to facilitate several high profile eBay events with ease – they have the expertise to set up the event and run the bidding in a controlled fashion – important when you’re auctioning a dinner with Gene Simmons!”
— Andrew Wise, VP Consumer Products, A&E Television Networks
“Auction Cause has been an invaluable asset in helping us successfully brainstorm, create, and realize many different online auctions benefiting our organization. Eric and his team are highly skilled and experienced in helping nonprofits, like ourselves, increase awareness and bring in more donations through an online auction platform. Whether it is protecting our auction page from potential hackers, screening through thousands of potential bidders, or working on our behalf to secure us eBay homepage placement on a high-profile auction, Auction Cause is with us every step of the way.”
— Audrey Allen, Online Marketing Manager, Starlight Children’s Foundation
“I was thrilled by the way they conceptualized the publicity and took on the creative design and organizational responsibilities. Our auctions start next week. We would never have been anywhere near this far by now without Auction Cause.”
— David Greene, First Amendment Project, from “Fundraising on eBay” by Greg Holden & Jill Finlayson
“Working with Eric on the Deal or No Deal/Massey Ferguson/Susan G Komen tractor auction for charity was a complete pleasure. Never before have I worked with someone so organized, well-informed and savvy to making a charitable event such a success. Eric’s team developed the auction site and he worked directly with my contacts at Deal or No Deal and Susan G. Komen on my behalf in a professional and timely manner. Without his assistance, and Auction Cause, this event would not have raised nearly as much money for breast cancer research. I highly recommend Eric, not only for his professionalism and business acumen but also for his personable nature – I consider him not only a business partner, but also a friend. Anyone considering working with him will be a better person for it in the end.”
— Cheryl Monkhouse